This campaign emerged to expose the strategy of legitimation through advertisements carried out by big wood and cellulose companies -gathered in the Corporation of Wood, or Corma, called "Forests for Chile". This strategy aims at improving the public image of big forestry plantations, hiding the damages that they represent for communities and biodiversity.

Real World Radio interviewed Sebastian Olguin, member of the National Committee for the Defense of Fauna and Flora, member of the environmental federation Friends of the Earth International. He talked about the campaign being carried out to denounce this strategy and to build a different forestry model.